Empowering Professionals to Guide Families toward Growth and Resilience
About the Training Program
The Nitzan Association’s Parental Coaching Certification is a comprehensive professional program based on the Emotional Cognitive Coaching (E.C.C) method. Developed by Dr. Mali Danino, CEO of Nitzan, this evidence-based approach has been a cornerstone of parental support in Israel and internationally for over 15 years.
The program equips professionals with a structured, goal-oriented framework to assist parents of children with ADHD and Learning Disabilities (LD). By focusing on the parent as the “natural coach,” the E.C.C method creates sustainable change within the family dynamic.
Who is this program for?
The certification is designed for professionals in the fields of education, therapy, and coaching, including:
- Educational counselors and teachers.
- Social workers and therapists.
- Experienced coaches seeking a specialized niche.
- Professionals working with children with special needs.
The E.C.C Method: A Unique Professional Tool
Unlike traditional guidance, the E.C.C approach focuses on the parent’s internal world, self-awareness, and cognitive-emotional processes. As a certified E.C.C coach, you will learn how to:
- Identify Behavioral Patterns: Help parents recognize habits that hinder their relationship with their child.
- Reframing Challenges: Teach parents to view ADHD and LD through a lens of growth and potential rather than just difficulty.
- Empowerment Techniques: Provide parents with practical, daily tools for conflict resolution and empathetic communication.
- Self-Efficacy: Strengthen the parent’s confidence in their own ability to lead their family.
Program Highlights
- Theory and Practice: A deep dive into the theoretical foundations of the E.C.C method combined with hands-on practicum and supervision.
- Expert Faculty: Learn from the leaders in the field of learning disabilities and coaching.
- Research-Backed: The program is supported by ongoing academic research in collaboration with Israel’s leading universities.
- Certification: Graduates receive a professional certificate as a Certified Parental Coach in the E.C.C Method from the Nitzan Association.
Why Choose Nitzan’s Certification?
By joining our training program, you gain access to a decade and a half of clinical experience and a professional network dedicated to excellence in education and family support. Our graduates are equipped to lead parents through a 12-session transformative journey that yields measurable results.

